Wednesday, 21 January 2015

Why we've launched a crowdfunding campaign

With the Bocuse d'Or in Lyon now less than a week away, we've launched a crowdfunding campaign in a bid to improve our chances of success in the world’s most prestigious cookery competition.

Adam will compete in the world final on Tuesday January 27, 2015 - the first day of the two-day competition which sees 24 nations compete for a place on the highly coveted podium. This year he's supported by Culinary Arts student, Josh Allen and former UK candidate Idris Caldora.

Our goal is to raise £25,000 to help put the team in the best position for competing next week and to help build a strong succession plan for the UK. Whilst it might seem late to be raising funds, we will have plenty of bills to pay on our return from Lyon. Funds raised now will help ensure that Adam and his support team aren't left out of pocket and that we still have adequate finances in place when it comes to planning for 2017!

The campaign: hosted on Indiegogo and set up in collaboration with film partner Orama TV, will run until Sunday March 1.

The funds raised will go towards compensating and covering:

Practice time - To be in with a chance of securing a place on the podium requires months spent developing and practising every item on the menu.
Ingredients - The team require costly competition specific ingredients.
Logistics - Transportation of equipment and ingredients to Lyon.
Travel and accommodation for the Coach, Commis and Team support.
Raising awareness -  including website, advertising, PR, photography and film.
National Selection Competition.
Bid to bring the Bocuse d’Or Europe to the UK in 2018.
Future investment in the UK team.

Perks available in return for money donated include a Bocuse d’Or postcard, signed team posters, Adam’s 2015 menu brochure and the opportunity to bid for meals at his pub restaurant, The Cross in Kenilworth. Please give what you can afford, lots of small contributions will make a big difference!

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